Leveraging third-party data enables you get richer insight into out available data. We collated third party data from a variety of sources such as public records, surveys, market research, and other offline transactional data. These help expand the realm of possibilities with audience segmentation, modeling and personalization and exposes additional opportunities for your business.
Example, if a bank branch is closing, a competitor can use 3rd party audience data copmbined with NGEX data to identify customers within a specified radius of the closing branch and determine which customers to target based on a scoring model that reveals who resembles their best customers.
Perform in-depth analysis of your company data alongside NGEX data to get better insight into your data and operations.
You can import your data to the NGEX Data Portal and overlay it with NGEX or other 3rd party data to uncover deeper views into your operations versus your competition; what your customers or competitors interests are, where they are located, what they do and more.
Example, you can upload a list of your customer's locations and overlay that with population data and your competitors data from NGEX to view the population of each state overlkayed with where your customers are clustered and which competitors are close to them.