An online Banner Advert, called a Banner Ad for short, is a popular form of online advertising which uses eye-catching graphics, in pre-defined sizes, that are placed on websites. Also called Display Ad, it is a very effective way to create awareness for/of your product or service and invite potential customers to engage with you.
Effectively, it is an attractive graphic that provides quick and relevant information to a potential customer. A good banner Ad will typically include a descriptive headline/tagline, a clear message, and a call-to-action (C-T-A) such as “Click Here”, “Buy Now!” or “Contact Us”.
Clicking on the banner ad will send the viewer to the destinantion, such as a website or social media presence, that you defined.